Orlando Osorio

Orlando Osorio

I help companies grow, from the first version of a product to the team that scales it.

Cofounder and CEO of Meaningful · 280+ startups helped · Mexico City and San Francisco

Brands I've worked with

DoorDash · Netflix · Robinhood · Medium · MasterClass · BetterUp · Reforge · Raycast · Pearson · Kueski · Bitso · Cashea · Platzi · Conekta

How I can help your company

At Meaningful we're a full-stack growth team of 50+ people and agents. Start with one thing or bring in the whole team.

Get foundSEO, AEO and content that put you in Google results and AI answers, plus social and video built from what your customers ask.
BuildWebflow and Framer sites your team can run, MVPs people can actually use, and AI workflows that save your team hours every week.
Convert and measureFunnel reviews, landing pages, onboarding and lifecycle email, plus tracking and dashboards with numbers you can explain.
LeadA fractional CMO and CTO who set the roadmap and stay close to the work, plus hands-on training in marketing and AI for your team.

Results

A few I'm proud of.

800%+SEO traffic in one year for BetterUp
850%More organic traffic for Conekta
60%More sales in one experiment for Nurture & Hype & Vice
“Orlando led the team that helped us grow our SEO traffic by 800%+ in one year.”Christie Lin, Strategy and BizOps at BetterUp

Who you'll work with

You work directly with one of us.

Alberto SaddeCofounder and CTO. Fractional CTO; previously tech lead at Akorda (acquired), AiFi and research at Oxford.
Ali AbdalaWeb and Growth Director. Four years at Konfío as it grew from 50 to 1,000+ people.
Aidan WilsonGrowth Director. Grew Levellr from £57k to £300k MRR in two years; author of Audience Architecture.

Backed and mentored by

A few people bet on me early, and I don't take it lightly.

  • Michael Seibel · Cofounder of Twitch, longtime Y Combinator partner
  • Horacio Velutini · Angel investor and president of the Caracas Stock Exchange
  • Esteban Torbar · Angel investor, Startup Venezuela Summit
  • Mentors · Ethan Smith and Marcos Ciarrocchi (Graphite), Daniel Bernardez Oliver (Crabi), Leonardo Miron (Moons), Juan Lagrange (Moonshot Partners), Caio Demetrio, Nilton Freire Jr., Clara Cárdenas and Rodrigo Cobo

Investing and community

Angel and LPAngel in Replit, Slash, Cashea, Pipa, Rosadito and The Lanby. LP in 0BS, Nascent and 500 Global.
Giving backMentor at Endeavor and 500 Global, teacher at ISDI México, supporter of Mexico Tech Week and Startup Venezuela Summit.

Podcast

Accionables: long conversations about the Latin American tech scene with founders, investors and operators. Mostly in Spanish.

All episodes on YouTube →

Writing

Mostly growth, SEO and AI, plus the occasional personal story.

Read all posts →

Let's talk

Tell me what you're working on and I'll get back to you. LinkedIn is the fastest way.