Publicado:
June 8, 2024

Fractional SEO Expert and Services

Por
Orlando Osorio
Tiempo de lectura:
7 min
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About my full experience as Fractional SEO Expert and CMO

Orlando is the founder of Meaningful, a growth and marketing consultancy that helps tech companies achieve their goals with SEO, conversion rate optimization (CRO), data tracking, content, martech, and low-code solutions. With over ten years of experience in the tech industry, Orlando has collaborated with numerous unicorns and large tech companies, including Medium, Robinhood, BetterUp, Reforge, Grove, Rocketplace, Shift, PicsArt, ConsumerAffairs, and Swagbucks.

His journey in SEO began with MasterClass, where he spent his early days immersing himself in their playbooks and pitching new topics. This foundational experience led to his first major win at BetterUp, where he boosted monthly visits from 18,000 to 2.3 million. Orlando's expertise continued to grow with projects like rebuilding Robinhood's blog in Webflow and conducting comprehensive keyword research for Netflix and Pearson.

Orlando's diverse project portfolio includes leading a significant SEO and CRO initiative for Medium, handling a complex editorial SEO project for Reforge, and spearheading a programmatic SEO strategy for Grove Collaborative. His work with Shift involved a comprehensive approach to keyword research, SEO, and Webflow strategy, demonstrating his versatility and depth of knowledge in the field.

In addition to his consultancy work, Orlando is a venture partner and a limited partner at 0BS and 500 Startups, respectively, where he leverages his network, contacts, and expertise to support and invest in startups. He has founded five companies across the travel, wellness, and consulting sectors and has been part of prestigious accelerators like MassChallenge, Wayra, and Startup Chile.

As a member of Reforge and Demand Curve, two leading growth and marketing communities, Orlando continues to stay at the forefront of industry trends. He is also a Webflow developer and an advocate for the no-code movement, promoting healthy work cultures and habits. Orlando's contributions to the tech world have been recognized by angel investors, including Michael Seibel, CEO of Y Combinator. Before venturing into tech, Orlando honed his skills at Coca-Cola, working in strategic planning, business intelligence, and logistics for three years.

Fractional SEO Expert: Services, Benefits & More

As startups navigate the competitive digital landscape, having a robust SEO strategy is crucial for online visibility and growth. However, not every startup can afford a full-time SEO expert. Enter the fractional SEO expert – a cost-effective solution that provides specialized SEO expertise on a part-time basis. This article delves into the role of a fractional SEO expert, the services they offer, the benefits of hiring one, and how they compare to full-time hires.

What is a Fractional SEO Expert?

A fractional SEO expert is a seasoned professional who offers their SEO services on a part-time basis to multiple clients. Unlike a full-time SEO specialist who dedicates all their working hours to one company, a fractional SEO expert works with several businesses, dedicating a fraction of their time to each. This approach allows startups and small businesses to access top-tier SEO expertise without the financial burden of a full-time salary.

What Does a Fractional SEO Do?

A fractional SEO expert performs all the essential functions of a full-time SEO professional but on a scaled basis. Their primary responsibilities include:

  1. Keyword Research and Strategy: Identifying relevant keywords that target audiences are searching for and developing a strategy to rank for these keywords.
  2. On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML source code, and meta tags.
  3. Technical SEO: Ensuring that a website meets the technical requirements of search engines with the goal of improved organic rankings. This includes optimizing site speed, mobile-friendliness, crawlability, and more.
  4. Content Creation and Optimization: Developing high-quality, SEO-friendly content that attracts and engages visitors. This also involves updating existing content to improve its search engine ranking.
  5. Link Building: Acquiring high-quality backlinks from other websites to improve a site's authority and search engine rankings.
  6. Performance Monitoring and Reporting: Using analytics tools to monitor website performance and making data-driven decisions to improve SEO strategies. Regular reporting to clients on the progress and effectiveness of SEO efforts.

Fractional SEO Services

A fractional SEO expert offers a range of services tailored to the needs of startups and small businesses. These services include:

  1. SEO Audits: Comprehensive evaluations of a website's current SEO status, identifying strengths, weaknesses, and opportunities for improvement.
  2. Competitive Analysis: Assessing competitors' SEO strategies to find gaps and opportunities for outperforming them.
  3. Local SEO: Optimizing a business's online presence to attract more business from relevant local searches.
  4. E-commerce SEO: Enhancing the visibility of online stores in search engine results, driving more traffic, and increasing sales.
  5. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  6. SEO Training and Consultation: Providing training sessions for in-house teams and ongoing consultation to ensure continuous improvement of SEO strategies.

Why Hire a Fractional SEO?

Hiring a fractional SEO expert offers numerous advantages, especially for startups and small businesses with limited resources:

  1. Cost-Effective: Access to high-level SEO expertise without the expense of a full-time hire. You only pay for the services you need, which can significantly reduce overhead costs.
  2. Flexibility: The ability to scale services up or down based on your current needs and budget. This is particularly beneficial for startups that may experience fluctuating demands.
  3. Expertise: Fractional SEO experts often have years of experience and a diverse portfolio, bringing a wealth of knowledge and proven strategies to your business.
  4. Focused Attention: While they work with multiple clients, fractional SEOs can provide focused, undivided attention to your specific SEO needs during their dedicated time.
  5. Quick Results: With their expertise and experience, fractional SEOs can quickly identify issues and implement strategies that drive results, helping you achieve your goals faster.

Fractional SEO vs. Full-Time Hire

Deciding between a fractional SEO expert and a full-time hire depends on your business's unique needs and circumstances. Here are some key considerations:

  1. Budget: If your budget is tight, a fractional SEO expert is a cost-effective option that provides high-level expertise without the full-time salary.
  2. Scope of Work: For extensive, ongoing SEO needs, a full-time hire might be more appropriate. However, if your needs are project-based or part-time, a fractional SEO is ideal.
  3. Expertise: Fractional SEOs often have broader experience across various industries, while a full-time hire might offer more in-depth knowledge of your specific niche.
  4. Flexibility: Fractional SEOs offer more flexibility in terms of scaling services up or down based on your needs, while full-time hires are a fixed expense.

FAQs

Q: How do I know if I need a fractional SEO expert?A: If your business is experiencing slow growth, declining traffic, or you lack the in-house expertise to handle SEO effectively, a fractional SEO expert can provide the necessary guidance and strategies to improve your online presence.

Q: How many hours per week does a fractional SEO expert typically work?A: This varies based on your specific needs and the agreement with the SEO expert. It can range from a few hours per week to several days per month.

Q: Can a fractional SEO expert work with my existing marketing team?A: Absolutely. A fractional SEO can collaborate with your in-house team to enhance your current strategies and provide additional expertise and insights.

Q: How do I measure the success of a fractional SEO expert's efforts?A: Success can be measured through various metrics such as improved search engine rankings, increased organic traffic, higher conversion rates, and overall ROI from SEO activities.

Q: Is hiring a fractional SEO expert a long-term commitment?A: Not necessarily. You can engage a fractional SEO on a short-term basis for specific projects or on an ongoing basis depending on your needs and budget.

In conclusion, hiring a fractional SEO expert can be a game-changer for startups looking to improve their online visibility and drive growth. With their expertise, flexibility, and cost-effectiveness, fractional SEOs provide a valuable solution for businesses that need professional SEO services without the commitment of a full-time hire. Whether you're looking to optimize your website, create compelling content, or improve your search engine rankings, a fractional SEO expert can help you achieve your goals and take your startup to the next level.

👋 ¡Hola! Es Orlando, el autor del artículo.
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